Wednesday, December 14, 2011


If you want to be like me, you should probably read this.
If you can’t condense your message into a 10-word soundbite, you don’t belong on TV. If you don’t get that part of doing well on TV means cultivating a look, you don’t belong on TV. If you think being on TV is where everyone will understand you, you don’t belong on TV.

TV is like gladiators fighting in a stadium. You have to be fast, you have to be telegenic, and you have to be able to dumb it down without sounding like an idiot. TV doesn’t play your game; it plays its own game.