Don't tase me, girl

I talked to TASER about Tasers, women, and targets:

The pink C2 was released in 2007. “Women may not want to look tactical in all black,” Tuttle reports, and with the pink model, “If it falls out of her purse, no one’s going to think, ‘Oh my god, what’s that?’”

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This is not a reinvention story

I've switched beats at Forbes, and it's been pretty rewarding so far. I wrote about the process:

The week before that I took a pole dancing class and discovered that I would make a terrible stripper: “Gyms for Women Sell More Than Fitness.”

Today, I interviewed a porn lawyer, talked to a co-founder of Taser, and set up a meeting with a molecular mixologist.

I plan to talk to the guy holding the sign on the corner with the reference to the Bible on it, but I haven’t done that yet.

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Bang

I had fun interviewing Lisa Looper about the super popular bra holster she created.

At this year’s NRA convention, men were interested, too. “There’ll be a big crowd of men standing around watching us demo,” she recounts. “I think at one point they think there’s going to be a flash, and it never comes. If you take boobs and guns and combine ‘em, there’s some sex appeal, whether you mean there to be or not.”

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